Richard Flaig culminated his 35 year career at Coca-Cola as VP of Marketing. During that time, Coke’s brand began as one of many beverage options in the USA, finishing as one of the world’s most recognized brands. He launched this segment by assigning homework that will be due as the next segment ends. Consider using this series as a check-point for formation or refinement of company values statements…2 Sessions with discussion guides, PowerPoint and a call to action.

In his 35 year career with Coca-Cola, Richard Flaig served in many capacities, including Senior VP of National Accounts and VP of Marketing & Executive to the Chief Marketing Officer. He continues as consultant, mentor and business instructor at Emory University. Here he offers his valuable thoughts on applying some of the principles at the core on customer service, organizational development and branding.