Horst Schulze’s vision for what became the Ritz-Carlton began with a writing assignment when he was 15 years old: Ladies and Gentlemen, Serving Ladies & Gentlemen. That vision went on to help build one of the most recognized brands in the world, the Ritz-Carlton. The customer service model that Horst crafted, modeled and personally trained both lifted obscure workers into distinguished careers and rasied global standards for the entire hospitality industry. Horst’s deep convition was and is that people who are made in God’s image should be treated with dignity and respect, whether they are a dishwasher, busboy or a wealthy & influential customer. Don’t miss this always amazing update from Horst and be sure to discuss it in your group.
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